Telcentris, Creator of Voxox, Appoints CMO and VP of MarketingG
April 25, 2013
Former Qualcomm executive Joe Lawrence joins as CMO along with digital marketing veteran Tristan Barnum as VP of Marketing for Business Services
SAN DIEGO – April 25, 2013 – Telcentris Inc., a leader in cloud communications and creator of VoxOx, VoxOx In Business and VoxOx For Operators, today announced that the company has appointed two new marketing leaders to its executive team. Heading the company's global marketing efforts is its new Chief Marketing Officer, Joe Lawrence. He is responsible for leading the company's marketing efforts to expand the revenue produced by Telcentris' consumer, business and wholesale services, which includes promoting VoxOx, the industry's most comprehensive unified communications solution.
"The telecommunications industry is rapidly converging towards the more elegant world of IP-based cloud communications, where consumers experience better, simpler and more affordable services," said Lawrence. "VoxOx by Telcentris is making this a practical reality by enabling anyone with a phone number to experience cutting-edge telephony services that go beyond rich communications. I'm very excited to have the opportunity to be a part of such an innovative company that is changing the way we communicate."
Prior to being recruited by Telcentris, Lawrence led the marketing and public relations for the CDG, a global industry trade association of 150 companies who led the evolution and growth of CDMA2000 and LTE. Prior to the CDG, he spent 10 years working at Qualcomm. As part of its business development and corporate management team, he was involved in nearly all aspects of the company and helped build its semiconductor and ancillary businesses across the globe. Lawrence was instrumental in expanding the company's client base from 20 operators in five countries to 240 operators in more than 100 countries. He also spearheaded the launch of DIRECTV in Brazil and 12 Latin American countries.
Lawrence is a salesman and professional engineer with a master's in Finance from San Diego State University. He has done business across the globe and is trilingual in English, Spanish and Portuguese. He also graduated from the naval academy and retired as a captain from the U.S. Navy after twenty-five years of honorable service as a nuclear submarine officer and naval reservist.
Also joining the marketing leadership team is Tristan Barnum who will be running Telcentris' digital marketing efforts, paying special attention to the business services side of the company and channel partner program. Her role is part of a comprehensive strategy that also encompasses the promotion of consumer applications both direct and through operator partnerships. This includes branding, online content marketing, social media and customer relations.
"I'm thrilled to join the team and ramp up the company's online marketing efforts," said Barnum. "The company's solution suite is unmatched and this presents us with some very exciting marketing opportunities that I'm eager to drive, especially when it comes to supporting our business products and reseller channel."
An avid entrepreneur, Barnum co-founded Switchvox, previously known as Four Loop Technologies, in 2003. When Switchvox was acquired by Digium in the fall of 2007 she served as its Director of Product Marketing. Prior to Switchvox, Barnum pioneered the development and delivery of media into emerging markets at MP3.com, which was later purchased by Vivendi Universal Net USA. Her work included the design of new web services, handheld mp3 players, webpads and interactive television. While at Vivendi, she was awarded a patent for designing a system of enabling access to electronic works over a network.
"We are very fortunate to have such top-notch marketing talent and leadership within our company to propel our products and our brand forward in 2013 and beyond," said Bryan Hertz, CEO of Telcentris. "I am delighted to have a CMO as part of the executive team, and very much look forward to working with both Joe and Tristan."
For more information on the Telcentris management team, please visit www.telcentris.com. To learn more about VoxOx, please visit www.voxox.com
About Telcentris, Inc. Telcentris is an innovator in cloud-based unified communications and VoIP solutions for consumer, business and wholesale markets. For consumers, Telcentris delivers VoxOx, a free service that integrates voice, text, chat, fax, social networking and more. For businesses, Telcentris provides VoxOx In Business – a complete suite of VoIP business phone solutions that are more cost effective, efficient and easier to manage than traditional phone systems. With VoxOx For Operators, the company empowers carriers to go beyond rich communications by delivering RCS-compatible and OTT/cloud-based communications services to mobile phones, tablets, personal computers, and IP telephones anywhere in the world. Through a wholesale division, Telcentris also offers turnkey VoIP solutions and carrier services. The foundation of the company's offerings is its award-winning unified communications platform in the cloud that enables the company and its customers to build powerful, scalable applications and services. Founded in 2006, Telcentris is headquartered in San Diego. For more information, please visit telcentris.com.