Voxox Expands Beyond Rich Communications with Original Entertainment Content Strategy
February 25, 2014
Communications app to produce social and mobile entertainment content to extend its appeal to consumers through original artwork and story-telling
BARCELONA (MOBILE WORLD CONGRESS) and SAN DIEGO – February 25, 2014 – Voxox®, the most comprehensive cloud-based rich communication service for consumers and businesses, today announced at Mobile World Congress, being held at Fira Gran Via in Barcelona, Spain, February 24-27, 2014, the company's plans to publish original entertainment content through its social and mobile channels, as well as offer a means of delivering entertainment content for its OEM and operator partners. Since its initial launch, the Voxox mission has been to provide the most comprehensive communications service to connect anyone, anywhere, on any device. Now the company is expanding its focus to include original story-telling and artwork created exclusively for its end-users.
"From the very beginning, our vision was to make Voxox a destination, not just a pure communications technology play," said Bryan Hertz, CEO and co-founder of Voxox. "Our service, overall features and functionality are more comprehensive than any OTT communications app on the market; however, we believe that the killer app is not just about features anymore – it's also about creative, original content that users love, and that's where we're taking Voxox."
Voxox's first original content initiative is a social entertainment series running now through May 2, 2014. The series, which is titled ROFL: A Rhinoceros and Octopus Find Love, features weekly "high art" graphic-novel-type imagery as well as minimalist archetypal imagery throughout the week. A new episode is posted to Twitter each workday at noon, and reposted to the Voxox Pinterest, Google+, Facebook and Tumblr accounts throughout the week. All the episodes, in sequential order, will be available on Tumblr at ROFLaLoveStory.com. Story creators, Voxox creative directors, Don Richmond and Ian LeWinter, have previously produced successful artwork and graphic novels with large social followings.
Initially, the original content will be available through Voxox social channels and in the onboarding process, but future series will integrate exclusive original content into its mobile and desktop applications. The original entertainment content strategy will also extend to the company's Voxox For Operators partnership program, which enables service providers to economically deploy the industry's most comprehensive suite of products, telephony services and cloud communication features that go Beyond Rich Communication TM. Voxox's content initiatives will offer operators a turnkey model and delivery mechanism for content distribution, leveraging exclusive, original content, either provided by the partner or in collaboration with the Voxox creative team.
"As the OTT services market continues to become more competitive, OTT apps that engage consumers in new ways will see higher rates of adoption," said Roger Entner, founder and lead analyst of Recon Analytics. "Compelling, exclusive content has the potential to leapfrog feature development, making content delivery and integration a key differentiator for OTT apps and its operator partners."
A powerful OTT service, Voxox boasts an unmatched combination of calling and messaging features that enable users to connect with anyone, anywhere – regardless of network or calling device. All inbound communication to a Voxox account is free, as is all Voxox-to-Voxox communication. Other free and low-cost features include worldwide calling and texting, two-way electronic faxing, on-the-fly language translation, voicemail transcription, video, photo and location sharing, and much more. Voxox also offers business phone systems and wholesale services to SMBs and enterprises.
For more information about Voxox, please visit www.voxox.com or stop by Booth #1E43 in Hall 1 at Mobile World Congress 2014.
Supporting Resources:
Download Voxox: http://www.voxox.com/downloads
Read the Voxox Blog: http://blog.voxox.com/blog
Follow Voxox on Twitter: @Voxox
Like Voxox on Facebook: https://www.facebook.com/voxox
About Voxox
Voxox is an innovator in unified cloud communication solutions for consumers and businesses. For consumers and its operator partners, Voxox delivers cutting-edge mobile and desktop applications that integrate voice, video, messaging, fax, media sharing and more. For businesses, Voxox provides an extensive suite of carrier-grade business phone solutions, including hosted IP-PBX, SIP Trunking, a wide array of wholesale services, such as high volume SMS, and the company's new virtual PBX service, Cloud Phone. The foundation of the company's offerings is its award-winning unified communications platform in the cloud, which enables the company and its customers to build powerful, scalable applications and services. Founded in 2006, Voxox is headquartered in San Diego. For more information, please visit www.voxox.com.
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